How GAIL’s create an awesome candidate experience
About GAIL's Bakery
Since they launched their first bakery in 2005 in London’s Hampstead High Street, GAIL’s have been on a mission to deliver great quality bread, pastries, coffee, lunches and more to communities.
And it’s their great people, at the heart of their bakeries, that allow them to invest in the power of community and give back to just beyond their everyday customers.
As they put it, “everyone is welcome in our bakeries”.
With over 120 bakeries, GAIL’s continue to invest in their people. Supporting daily hiring activities and their new bakery openings. Over the years, they’ve expanded across London, Oxford, Brighton and beyond – with their expansion seeing no signs of slowing down.
Careers Site and ATS goals
- A quality hiring solution that streamlines hiring across 120 current sites and acts as a springboard for enabling company growth through the launch of new bakeries
- Increase visibility to attract brand fans to apply for GAIL’s opportunities
- Create a meaningful and engaged application process for candidates
- Provide an simplified and efficient hiring process for Bakery Managers, to allow them to provide candidates a consistent, branded journey
What’s important to GAIL's?
When it comes to an ATS, it is crucial to GAILs that the system enables them to streamline their processes for different processes and levels of engagement.
Hiring for different role levels requires a range of objectives; creating variety in processes which need to be adhered to in order to create a top candidate experience, and to save hiring manager’s time.
“Talent Funnel doesn’t try to over complicate the process. At ground level, you can drive consistency in terms of branding and messaging going out. “
GAIL’s hire across…
- Current bakery vacancies
- Management Head Offices roles
- New openings
Their Bakery Managers are an incredibly important end-user. They need to be able to process lots of candidates in a short window of time. They need to juggle hiring with managing a successful bakery in order to provide customers the high quality service they have come to expect from GAIL’s.
These Bakery Managers need a quick and efficient hiring process in order to shift through a large number of vacancies; finding an efficient way to find top talent.
GAIL’s wanted to be certain they were giving their managers a system where processes and brand guidelines would be followed. By doing so, Bakery Managers can provide a top class candidate experience.
It’s often the case that candidates are fans of the brand, so whether they are successful or not, GAIL’s want to be able to keep their fans loving the brand. Keeping their doors open to the community.
How is Talent Funnel helping GAIL’s deliver a top candidate experience?
Incredibly user-friendly platform
Providing a platform that is “simple and effective” allows Bakery Managers to frequently get the most out of the ATS in short, and potentially infrequent periods of use. It allows Bakery Managers to spend less time on admin tasks and focus on communicating with the candidates – not only reducing the chances of losing top candidates, but also increasing engagement and the overall candidate experience.
“The team’s favourite feature is the overall ease of use. In minutes you can advertise in multiple locations and receive applications. At the heart, that’s what an ATS needs to do”.
Flexible to keep messaging consistent
As they continue to grow, their messaging needs to be consistent across channels. With just a few tweaks, in seconds they can have job descriptions, titles, pay updated across all their vacancy templates – creating seamless updates to messaging across their entire Careers Site. Then, with just a few clicks, Hiring Managers can upload and post new vacancies to a wide pool of candidates.
“I really like the uniform approach we can get with Talent Funnel to get our message out. We can always have correct job descriptions aligned with the same important details across all our locations”.
A platform end-users will use properly
GAIL’s ensure guidelines are adhered to and stages not skipped by Hiring Managers, by utilising templates and custom workflows in the ATS. It allows GAIL’s to centrally manage how processes and communications are delivered by Hiring Managers, saving GAIL’s time and need to make updates to individual accounts. This plays a pivotal role in efficiently keeping their messaging consistent for candidates applying for roles.
“The biggest selling point for the ATS is its ease of use, it’s been a huge help for us”.
Support to keep processes highly-efficient
GAIL’s can confidently lean on support provided by Talent Funnel to pitch their ideas and feedback, letting them make changes where necessary to continually refine their hiring processes and unlock more time saving potential.
“I really value Talent Funnel’s responsive support. I can ring up any of the team to suggest ideas, and we’ll sit down to go through what can do to make the new ideas work”
Trusted by thousands of talent professionals
To find out how Talent Funnel can help you attract, engage and convert the best candidates, get in touch with the team
Get in touch
We’d love to hear more about your requirements and see if we can help.
Or perhaps we can grab a coffee and talk through how we can improve your recruitment and processes?
Drop us a message, and let’s chat
Phone: 0330 470 3424
Email: getintouch@talent-funnel.com
Address: 2D Station Yard, Thame, Oxfordshire
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