info@talent-funnel.com
01563 657 778Nightcap bought a new venue (and it’s a big one), the i360 in Brighton!
With recruitment at the top of the to-do list, here’s how we supported Nightcap’s talent team to hire staff at speed, save on spend and invest in long term ROI!
Upon the release, the next step was recruitment. Starting with Talent Funnel setting up a dedicated venue page, powered by SEO on the Nightcap careers site.
Within a day the page ranked as top result via search engines (Google), and was being put in front of candidates searching for “i360 jobs”, “Brighton jobs” etc. Generating direct (organic) click throughs to the page, candidates then converted into applications. 30% of applications for the i360 jobs have come from direct traffic via the venue page.
In just 3 weeks, Nightcap has already hosted a recruitment event for the i360 which had a fantastic attendance rate of 96%. They offered and hired 18 new hosts within 3 days, at very minimal cost. They utilised the Interview Scheduler functionality via Talent Funnel, enabling them to quickly create, invite and process candidates.
What is more, the 18 hires were all candidates from direct applications (e.g. the venue page).
By utilizing the ATS features and harnessing the power of venue pages, Nightcap has secured candidates with speed, saved on spend and invested in long term ROI!
Results
🚀 Dedicated Venue Page Setup: We created a custom venue page on the Nightcap careers site, optimised for SEO to attract the right candidates.
🚀 Rapid Visibility: Within just one day, the page ranked as a top search result for popular keywords like “i360 jobs” and “Brighton jobs,” driving significant organic traffic.
🚀 Successful Recruitment Event: Using our Interview Scheduler functionality, Nightcap was able to quickly process applications and invite candidates to a recruitment event that saw a fantastic 96.2% attendance rate.
🚀 Efficient Hiring Process: Nightcap hired 18 new members of the team within 3 days, at very minimal cost. What is more, the 18 hires were all candidates from direct applications (e.g. the venue page).
The savings from using Talent Funnel not only cover the cost of our solution but have also helped Nightcap boost staff retention by strengthening their employer brand and improving hiring practices
Mike Phillips
Head of Talent Acquisition
“By enhancing our employer brand and optimising our approach to talent attraction, we’ve substantially reduced advertising spend while securing top-tier talent that drives our business forward”
About Nightcap
Nightcap is the UK’s leading hospitality group, operating 46 award-winning venues across 12 brands in London and nine other cities. With over 20 years of experience, Nightcap is committed to creating memorable experiences for all its guests.
