How Nightcap reduced advertising costs by 78% and increased their hire rate

With the help of Talent Funnel, Nightcap transformed their recruitment strategy in a big way, enjoying a 62% increase in hire rates and a 78% drop in advertising costs.

By leveraging our tech stack, data analysis, and expert advice, Nightcap empowered its venues to simplify their operations and make smarter hiring choices, perfectly aligning their talent acquisition with their vibrant brand identity.

Optimising brand and process for enhanced performance

“By enhancing our employer brand and optimising our approach to talent attraction, we’ve substantially reduced advertising spend while securing top-tier talent that drives our business forward”

Mike Phillips | Head of Talent Attraction | Nightcap

About Nightcap

Nightcap is the UK’s leading hospitality group, operating 46 award-winning venues across 12 brands in London and nine other cities. With over 20 years of experience, Nightcap is committed to creating memorable experiences for all its guests.

Nightcap’s Challenges

• Inefficient recruitment process leading to prolonged hiring times and suboptimal outcomes.
• Limited ownership by venues over their hiring processes, causing operational bottlenecks.
• High advertising spend with difficulty in securing top-tier talent.
• Employer branding is not reflected across the whole hiring process.
• Lack of responsive support and tailored solutions from previous recruitment strategies.

Nightcap’s Objectives

• Transform the recruitment process to achieve better hiring outcomes and faster turnaround times.
• Empower venues with greater ownership of their hiring to streamline operations and enable efficient decision-making.
• Reduce advertising spend while attracting and securing top-tier talent.
• Enhance the employer brand to optimize talent attraction strategies.
• Leverage human support from the Talent Funnel team for expert guidance and tailored recruitment solutions.
• Maximise results and improve the overall recruitment strategy continuously through strategic partnership with Talent Funnel.

Our Approach

Careers Site

• Talent Funnel designed and developed a fully branded careers site, integrating Nightcap’s brand personality and values into the candidate experience.
• Interactive video (see below)
• SEO optimisation

Talent Hub

• Dedicated candidate accounts

Centralised Recruitment Hub (ATS)

• Unified data across job boards
• Actionable insights
• Streamlined recruitment process

Results

Prior to using Talent Funnel, Nightcap’s recruitment costs were often high and fluctuating to support demand. By conducting regular hiring analysis, Nightcap implemented a strategy to cut inefficient ad spend and re-invested into channels that convert such as their career site. This smart approach was made possible by Talent Funnel’s reporting and advice from the team, which provided expert guidance every step of the way.

The savings from using Talent Funnel not only cover the cost of our solution but have also helped Nightcap boost staff retention by strengthening their employer brand and improving hiring practices

Mike Phillips

Head of Talent Acquisition

Since implementing Talent Funnel, Nightcap has transformed its recruitment process, achieving better hiring outcomes, faster turnaround times, and significant cost savings. The innovative, user-friendly system has empowered our venues with greater ownership of their hiring, streamlining operations and enabling smarter, more efficient decision-making at every level.

Nightcap x Talent Funnel: a transformative partnership

The collaboration between Nightcap and Talent Funnel highlights how technology can optimise recruitment without losing the human touch. By adopting targeted sponsored job ads and utilising data-driven hiring analysis, Nightcap has effectively reduced fluctuating costs while improving efficiency. This partnership showcases the impact of innovative solutions in building effective, scalable recruitment strategies that drive sustainable success.

“Beyond the technology, the Talent Funnel team has provided outstanding ‘human’ support, offering expert guidance, tailored solutions, and responsive assistance whenever we need it. Their partnership approach has been invaluable in helping us maximise results and continually improve our recruitment strategy. Talent Funnel has proven to be more than just a system – it’s a game-changer for how we recruit, engage, and grow our teams.”