How McMullen streamlined hiring across 90+ pubs and improved employee retention

Working with Talent Funnel, McMullen’s has tackled one of its biggest challenges: maintaining hiring efficiency at scale. By adopting this system, McMullen’s simplified recruitment, enabling 90+ pubs to quickly advertise and hire candidates. This improvement has significantly reduced hiring time and costs while enhancing the employer brand and empowering General Managers with greater control.

Generating excellent ROI

“Talent Funnel has significantly reduced the time we spend on recruitment activities. Coupled with reporting insights that enable us to optimise our budget, this has generated an excellent ROI.”

Karen Davidson | Talent Acquisition Partner | McMullens

About McMullen

Founded in 1827, McMullen’s has been brewing beer in Hertford and now operates over 90 pubs across Hertfordshire and beyond. Known for its award-winning Heritage and Rivertown beers, its pubs serve as community hubs, offering a range of experiences from traditional settings to cocktail bars, with a dedicated team striving for exceptional service.

McMullen’s Challenges

• Inability to centralise the recruitment process across 90 pubs for efficiency.
• Difficulty in maintaining professionalism in the recruitment process to enhance the Employer Brand.
• Excessive time spent on recruitment activities.
• Challenges in monitoring and controlling recruitment spending effectively.
• Inconsistent recruitment practices across locations due to lack of standardisation.

McMullen’s Objectives

• Achieve a positive return on investment (ROI) from the recruitment process.
• Ensure centralised control of the recruitment process while empowering GMs at the pub level.
• Provide candidates with an easy platform to apply and track their application progress
• Optimise advertising spend by identifying effective job boards and sources for applications.
• Improve the ease of advertising, selecting, interviewing, and onboarding candidates.
• Implement quick onboarding, RTW checks, and referencing procedures.

Our Approach

Careers Site

• Talent Funnel designed and developed a fully branded careers site, integrating McMullen’s brand personality and values into the candidate experience.
• SEO optimisation

Talent Hub

• Dedicated candidate accounts

Centralised Recruitment Hub (ATS)

• Unified data across job boards
• Actionable insights
• Streamlined recruitment process
• Integration with workforce management platform

Results

• Significantly reduced the time spent on recruitment activities
• Optimise budget on attraction spend
• Improved team turnover
• Made it easier for GM’s to take full control of their recruitment 

Karen Davidson

Talent Acquisition Partner

Talent Funnel has significantly reduced the time we spend on recruitment activities. Coupled with reporting insights that enable us to optimise our budget, this has generated an excellent ROI.

Transforming recruitment efficiency across 90+ pubs

McMullen’s partnership with Talent Funnel has transformed its recruitment process across 90+ pubs. By leveraging targeted hiring strategies and data insights, McMullen has streamlined operations, reduced hiring time and costs, and enhanced its employer brand. This collaboration has empowered General Managers with greater control and improved employee retention, demonstrating the effectiveness of technology in driving efficient and sustainable hiring practices.

“Talent Funnel has improved our recruitment process, making it easier for our 90 pubs to quickly advertise, select, interview, and onboard candidates in a way that enhances our Employer Brand. By having a centralised recruitment process that gives GMs full control of their recruitment at a pub level, we have improved our team turnover.”